Become A Digital Marketing Maestro From Scratch
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Course sections
Section 1
Introduction
1
Introduction
Section 2
Search Engine Optimization
1
SEO Overview
2
Onsite and Offsite SEO
3
Planning for Google rankings – Basics
4
Planning for Google rankings – Salient Points
Section 3
PPC Management & Optimization
1
Managing the PPC campaign
2
Writing Successful Ads
3
Testing and Targeting
Section 4
Social Media- From Setup to Marketing
1
Account Setup
2
List Making
3
Conversion Optimization
4
Conversion Optimization – Salient Points
Section 5
Website Design that impacts & sells
1
Basic Concepts
2
Visual Selling and marketing
3
AIDA Rule
Section 6
Affiliate Marketing
1
Basic Concepts of Affiliate Marketing
2
Monetizing your content
3
Why should you go for affiliate marketing?
Section 7
Online Reputation Management
1
Why care for online reputation management ?
2
Social media monitoring
3
Recovering online reputation
Section 8
Conversion Rate Optimization
1
Basics of Conversion Rate Optimization
2
Building an Optimization plan
3
Reducing bounce rates
Section 9
Email Marketing
1
Intro to email marketing
2
When to sell
3
Auto responders and analytics
Section 10
Google Local Optimization
1
G+ optimization
2
Setting up G+ for business
3
Keyword Optimization Files
Section 11
Content Optimization & Marketing
1
Content marketing – Basics
2
Content marketing Tricks
3
Content Curation
Section 12
Summary
1
Summary
Introduction
Introduction